April 16, 2025
If you’ve ever clicked the little “Boost Post” button on Facebook, you’re not alone. It’s easy, quick, and seems like a good way to get more eyes on your content. But here’s the truth: boosting a post isn’t the same as running a real Facebook ad campaign—especially if your goal is to bring in more new patients to your chiropractic practice.
Let’s break down the difference and explain why a real campaign always wins when it comes to growing your practice.
Boosting a post is Facebook’s way of offering a simplified ad experience. You pick a post, choose your audience, set a budget, and let it run. That’s it.
But while this may get you more likes or reach, it rarely leads to actual results like booked appointments, consultations, or new patient sign-ups.
Boosting is like putting a flyer on a bulletin board and hoping the right person walks by. It’s visibility—but not strategy.
A real campaign is created inside Meta Ads Manager, and it gives you full control and optimization power.
Here’s what you get with a true campaign:
Custom Targeting – Instead of basic interests, you can build layered audiences like parents with back pain within 10 miles of your practice.
Conversion Tracking – Know exactly how many leads came from your ad—and how much you paid per lead.
A/B Testing – Test different headlines, images, and offers to see what gets the best results.
Retargeting – Follow up with people who saw your ad but didn’t book.
Lead Forms or Landing Pages – Drive visitors to take action, not just scroll.
If you’re running a practice, you don’t just need views—you need qualified leads who show up for appointments.
Real campaigns help you:
Build trust with specific messaging
Capture contact info from interested patients
Track ROI so you know what’s working
Automate follow-ups to reduce no-shows
Boosting a post can help increase awareness—but it won’t build a sustainable patient pipeline. That takes strategy.
At PatientConnect, we run real, fully managed Facebook ad campaigns built specifically for chiropractors. From ad creation and targeting to lead tracking and appointment setting, we handle it all—so you can focus on your patients.
With a 70% average show-up rate and thousands of leads generated, our campaigns are built to do more than get you likes—they get you booked.
If you’re tired of spending money on ads that don’t convert, it’s time to explore a smarter approach.
Book a free discovery call today and we’ll walk you through exactly how a real campaign can grow your practice.
Book a free discovery call with our team to see exactly how our fully managed ad solution can attract more qualified patients, increase your show-up rates, and take the guesswork out of marketing.
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