April 16, 2025
If you’re a chiropractor trying to grow your practice, you’ve likely faced this question:
Should I manage my marketing myself, or should I hire someone to do it for me?
In a world full of YouTube tutorials, plug-and-play tools, and countless marketing “gurus,” the idea of DIY marketing can be tempting. But while some aspects of marketing are manageable on your own, others can quickly become overwhelming—or worse, ineffective. That’s where a Done-For-You (DFY) marketing solution comes in.
Let’s break down the pros and cons of each approach, and help you figure out which one makes the most sense for your chiropractic practice.
What it looks like:
Creating your own Facebook ads, setting up automations, writing email sequences, designing landing pages, testing audiences, and tracking performance on your own time.
Pros:
Lower upfront cost
Full creative control
Learn new skills
Cons:
Time-consuming to set up and manage
Constant learning curve (ads, algorithms, tools change fast)
Easy to waste ad spend without seeing results
Often lacks strategy and consistency
Best for:
Chiropractors with marketing experience, spare time, or a passion for learning digital tools.
What it looks like:
A dedicated team handles everything—ads, targeting, landing pages, automations, follow-ups, and reporting. You stay focused on adjusting patients while the backend works for you.
Pros:
Saves hours of time every week
Built by experts with proven strategies
More consistent lead generation
Tracking, testing, and optimizing done for you
Typically includes support, onboarding, and reporting
Cons:
Higher upfront investment
Less hands-on control (but still collaborative)
Best for:
Busy chiropractors who want predictable growth, better ROI, and less time in the weeds of marketing.
Ask yourself:
Do I have the time to learn and manage marketing myself?
Am I confident that I can build and run campaigns that convert?
Would my time be better spent treating patients and growing the practice?
If you’re looking for real results without the headache, a Done-For-You solution may be the most efficient and profitable path forward.
At PatientConnect, we work with chiropractors across the country who’ve tried DIY—and are ready for a better way. With our fully managed Facebook ad campaigns and chiropractic-specific marketing platform, we take care of everything. No guessing, no wasting time, no getting stuck.
You stay in control—but we do the heavy lifting.
Book a free discovery call and let’s map out a simple, proven plan to help you attract more patients with less effort. We’ll show you what’s working and how we can apply it to your practice.
Book a free discovery call with our team to see exactly how our fully managed ad solution can attract more qualified patients, increase your show-up rates, and take the guesswork out of marketing.
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