April 16, 2025
When it comes to marketing for pediatric chiropractic, most ads fall flat because they don’t speak to the heart of the parent. But for Dr. Nick Shelby of Hope Chiropractic, connecting with families and building trust is second nature—especially when paired with a clear message and a powerful system.
Recently, Dr. Nick launched a Perfect Storm Workshop campaign as a PX Doc—and within days, his ads were generating leads, conversations, and registrations. In this post, we’ll take you behind the scenes of what made his campaign such a success—and how other pediatric chiropractors can follow the same formula.
Dr. Nick and his team at Hope Chiropractic specialize in neurologically based, pediatric and family care. As a certified PX Doc, he’s passionate about helping families find answers and healing—especially when traditional routes have fallen short.
His signature event, The Perfect Storm Workshop, is designed to help parents understand the stress-trauma-subluxation cycle and how chiropractic care can transform their child’s health.
Dr. Nick didn’t just want views or clicks—he wanted registrations. Parents who would resonate with his message, show up to the event, and ultimately become long-term care families. That meant creating an ad campaign that did three things well:
Spoke directly to parents of struggling kids
Educated without overwhelming
Drove real action (sign-ups!)
We built a Facebook and Instagram campaign centered on pain points and hope. Here’s what worked:
Headline:
“Is Your Child Struggling with Focus, Sleep, or Meltdowns?”
Visuals:
Bright, parent-focused images featuring children + emotional connection
Copy:
Stories that validated what parents were feeling and introduced the Perfect Storm Workshop as the missing piece
Call to Action:
“Register Now – Limited Seats Available” with a mobile-friendly landing page
As soon as parents registered, the follow-up kicked in:
Instant confirmation email + event details
Automated text reminders 3 days, 1 day, and 2 hours before the event
Personal touch from the team via follow-up text to answer questions
This combo led to high show-up rates and strong engagement on workshop night.
Dr. Nick saw incredible results within just a few days of launching:
24 sign-ups in the first week
17 showed up in person
11 became new patient consults
A completely booked schedule the following week
More importantly, every parent who attended felt seen, heard, and empowered to take action for their child’s health.
This wasn’t a general awareness ad. It was a mission-aligned, message-driven campaign that spoke to the exact type of family Hope Chiropractic is built to serve.
By focusing on one clear message, combining it with PX-style education, and using an optimized follow-up system, Dr. Nick created real impact and real growth—without extra stress on his team.
Whether you’re hosting a workshop or want to grow your pediatric care schedule, we can help. At PatientConnect, we build high-converting campaigns for PX Docs and pediatric practices that lead with mission, clarity, and automation.
Book a free discovery call and let’s build a campaign that brings your message to more families—just like we did for Dr. Nick Shelby.
Book a free discovery call with our team to see exactly how our fully managed ad solution can attract more qualified patients, increase your show-up rates, and take the guesswork out of marketing.
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